ETHICAL
APPAREL.
Branding work for EthiCAL Apparel designed by me and the marketing team. Together, we established the primary
visual direction of our brand by selecting new colors and fonts, and designing various visual assets. Our goal
was to update our company image in order to create consistency in customer experience and to better our convey
mission statement.
EthiCAL Apparel is a student-run
business and social enterprise with a focus on social good and sustainability. We design, market, and sell our
own line of stickers, pins, and apparel to students on campus. We source these materials from sustainable
brands, like HAE Now, and work
with local businesses, like Prolific Screen
Printing Co. to produce our t-shirts, sweaters and more. From there, we donate 60% of our profits to
support small businesses and entrepreneurs.
TEAM
Tiffany Feng
Allen Li
SKILLS
Branding
Marketing
Graphic Design
Visual Design
Decking
PROGRAMS
Adobe Illustrator
Adobe Photoshop
TIMEFRAME
6 Months
As an organization, EthiCAL strives to be socially conscious and sustainably focused. To visually communicate these themes, my team and I selected a natural, earthy color palette and placed an emphasis on the use of organic shapes in our fonts and assets.
To see our work in use as marketing material, check out our Instagram and Facebook linked above!